A six-month long promotion at Muscat International Airport offers customers the chance to win a car valued at US$26,000
Nestlé International Travel Retail (NITR) has joined forces with Muscat Duty Free in an attention-grabbing offer at Muscat International Airport.
From now until January 2025, travelling consumers have the opportunity to win an MG Whale car valued at US$26,000. The lucky draw, which started in July, is open to customers who purchase KitKat or other products included in the NITR portfolio such as Nestlé Sustainably Sourced Cocoa, Smarties, Quality Street and After Eight.
The customers need only to show a receipt to receive a coupon, enter their details and place that coupon in a raffle draw box. The winner of the car will be announced by Muscat Duty Free at the end of the promotion, when the delivery of the vehicle will also be arranged.
Nestlé International Travel Retail Marketing Manager, Aura Sanchez, said: “This promotion at Muscat International Airport not only underlines our strong and close cooperation with Muscat Duty Free but also our shared commitment to going beyond and above the norm in travel retail.
“Whilst highlighting our key brands, the lucky draw encourages customer interaction and adds a touch of fun and chance to the confectionery channel. Today’s consumers are on the lookout for great products and good deals. At the same time, they enjoy feeling part of the travel retail offer and having the opportunity to win a very substantial prize by just showing proof of purchase can add a very memorable experience to their travels.”
The activation is being highlighted using prominent display advertising with products merchandised via a prominent pillar merchandising unit and on social media.