- The new travel retail-exclusive Nestlé Sustainably Sourced chocolate range launches at the start of the increasingly important Earth Month
- For Nestlé International Travel Retail, the launch rates as its “biggest news of the year”
April 2024. Nestlé’s new travel retail-exclusive Nestlé Sustainably Sourced chocolate range will launch in travel retail in April.
The launch is a major one for Nestlé International Travel Retail (NITR) as the company underlines its commitment to innovation and to leading the regeneration of the confectionery category. It coincides with the increasingly important Earth Month*.
With a ‘Does Good*, Tastes Great’ tagline, Nestle Sustainably Sourced creamy smooth chocolate was introduced to travel retail at the 2023 TFWA World Exhibition in Cannes. The response, according to NITR, was extremely positive and the company is confident that its new line is set to be a bestseller.
(*Working with the Rainforest Alliance to support cocoa farmers & their communities. Find out more at ra.org).
Nestlé International Travel Retail General Manager Stewart Dryburgh said: “We are delighted to launch Nestlé Sustainably Sourced as an exclusive product in the global travel retail market. Not only does this new product live up to its ‘does good, tastes great’ catchline, it also highlights the importance of the travel retail market and underlines Nestlé’s commitment to a sustainable future. That’s a future where we care not only about offering the best products but also about the farmers and families that are involved in the very first phases of their production.
“Nestlé Sustainably Sourced is undoubtedly paving the way forward in the confectionery category.”
The Nestlé Sustainably Sourced product line-up includes four 170g tablets, with flavours Dark Chocolate, Blueberries, Almonds & Hazelnuts; Milk Chocolate, Raisins, Almonds & Hazelnuts; Milk Chocolate Cranberries, Almonds & Hazelnuts and Milk Chocolate & Hazelnuts.
There are four 270gr tablets in Dark Chocolate, Dark Chocolate with Almonds, Milk Chocolate and Milk Chocolate with Almonds and a 426g Sharing Pouch is also available, containing approximately 45 individually wrapped pieces in Milk Chocolate, Dark Chocolate and Milk Chocolate with Hazelnuts.
The global roll-out of Nestlé Sustainably Sourced will start this month (April) and continue throughout the summer, supported by major activations in partnership with key travel retailers. ARI will set the ball rolling this month, followed by stand-out promotions throughout the summer including at Porto airport this month, followed by Singapore Changi and Geneva in May. Additional airport locations including London Gatwick and Heathrow, Greece, Delhi and Mumbai, will follow throughout the summer months as NITR aims to delight and attract younger confectionery buyers.
Nestlé Sustainably Sourced effectively combines Nestlé’s Swiss chocolate expertise with sustainability and is a direct result of Nestlé’s work with the Rainforest Alliance to support cocoa farmers and their communities.
The Nestlé Sustainably Sourced campaign will be disruptive and engaging, featuring free-standing, shelf and counter-top units and including sampling. Customers will be able to personalise Nestlé Sustainably Sourced 170gr and 280g tablets through adding names or messages on product sleeves. At the same time, campaign visuals encourage customers to discover how Nestlé is helping to improve cocoa families’ livelihoods through the Nestle Cocoa Plan and its major collaboration with Rain Forest Alliance.
The campaign will be activated across various touchpoints: in-store, online, via retailers’ websites and social media and across airports screens. NITR has already secured partnerships with key travel retailers to ensure major activations – with a focus on gifting – in key airports including Doha, Paris and Lisbon
Nestle Sustainably Sourced will also be a strong feature of NITR’s new ‘Together We Grow’ platform which aims to help its retailer partners accelerate sustainable programmes. Like the new chocolate line, ‘Together We Grow’ is exclusive to travel retail.
NITR said that the platform can support its retail partners’ sustainability objectives in parallel to communicating the already significant environmental impact it has made through its packaging projects, the Cocoa Plan and Coffee Plan responsible sourcing initiatives over the last 15 years.
The Nestlé Cocoa Plan was launched in 2009 and has engaged more than 150 000 cocoa-farming families so far, building on our three pillars:
• Better farming, aiming to improve livelihoods in communities
• Better lives, aiming to improve social conditions for families
• Better cocoa, aiming to improve product sustainability.
Earth Month takes place during April every year. It’s a time to raise environmental awareness and create consciousness around the issues that affect mother nature during this time of crisis. Every April, leaders and environmental activists from all over the world join hands to create sustainable development and offer climate solutions, to minimise our carbon footprint and prevent further harm to our planet’s natural resources. According to its organisers, it’s increasingly important to observe this month as Earth starts to unravel the harmful effects of climate change which not only poses a threat to our existence but is irreversibly damaging all forms of life.