As our children increasingly play in the digital world, it becomes vital to find time to imagine, create and play in the physical world.

At Smarties we champion the essential role of play in a child’s development. Smarties is a home of imagination for both parent and child – offering both the stimulation and safe haven essential for development play.

With our colourful chocolate lentils and inspiring toys, we offer a safe and trusted home. This provides reassurance to parents and introduces children to the lost pleasure of open creative play, encouraging interaction with others and the world around them.

Our innovative range of exciting gifts and engaging travel companions sparks the transformative power of the imagination, encouraging children to explore, learn and discover with family and friends.